Matthew Trout
Minimalism isn't without reason or substance
Hailing originally from Orlando, I majored in Graphic Design at the University of Central Florida. Orlando's abundant creative scene allowed me to become fully emerged within the community. I joined various design clubs and regularly attending industry events.
The height of this was working for the talented designers at Lure Design, where I was able to focus on my design independence and help run their sought-after screen printing internship. After several years of freelance and Agency work, I set my eyes on the tech industry of the west coast.
For the past ten years, I have worked with some of the world's leading productivity brands providing design guidance through web and digital experiences. I work closely with clients across multiple teams and project managers from conception, ensuring successful launches.
I approach each creative problem with a personal ethos of transparency and understanding. Intelligent design enables us to take complex data and communicate business needs clearly, with minimal effort from the consumer. Minimalism isn't without reason or substance. It is instead where form (design systems focused on consistency) and function (information focused on accessibility) meet.