The objective.
Increase adoptions in central Florida through the Adopt-a-Manatee program and raise awareness around risks to manatees in the central Florida region.
The campaign.
Market to women ages 18-34 in central Florida through social media ads, refresh collateral, outdoor advertising, a new website for adoptions and awareness, and event promotion.
The result.
After 6-7 months, there were almost 2 million impressions, an increase of 3,500 Facebook fans, $42k in revenue, and just under 1,500 new adoptions.
